Verve Coffee Roasters, Pacific Avenue

A packet of Verve coffee, a Guatemala Pulcal Typica, taken from a public cupping at the store on Pacific Avenue in Santa CruzI visited Verve’s flagship store on Pacific Avenue in Santa Cruz at the start of last year, part of my road trip from Phoenix to San Francisco via Los Angeles and the Pacific coast. Santa Cruz, home of Verve Coffee Roasters, which still roasts in the town, was my final stop before the trip ended at San Francisco later that day and, to not visit at least one Verve branch would, have been very remiss of me.

Back then Verve had four branches in Santa Cruz, three in Los Angeles and one in Japan. Since then it’s opened its first San Francisco store (which I missed by a few weeks) and two more in Japan, where I’m headed in two days’ time. Hence my desire to get this published before I go.

The Pacific Avenue branch is lovely, a large, open, high-ceilinged space with twin Kees van der Westen Spirit espresso machines, serving a house-blend, guest and decaf, while three Modbar pour-over systems serve multiple options through the Kalita Wave. Finally, if you’re in a hurry, there’s another option on bulk-brew. All the beans (and more) are available in retail bags, while if you’re hungry, there’s a selection of cake.

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