Something that I really admire about the speciality coffee industry is its commitment to improving the lot of coffee farmers by paying them a decent price (far above commodity prices) for their coffee. At the same time, the industry’s finding new ways to ensure that more of the value stays with the coffee farmers/producers. Perhaps one of the most exciting is the concept of farm-to-cup, also known as crop-to-cup (which has the advantage of being alliterative), where the entire value chain remains with the farmers who control every stage from production (crop) to the final drink (cup).
I’ve seen this in countries such as Vietnam (Oriberry Coffee), Thailand (Akha Ama Coffee) and China (Lanna Coffee), but the first time I saw it outside of a coffee growing region was in Arizona, when I visited Peixoto, in Chandler, southeast of Phoenix. Peixoto was set up specifically to roast and sell coffee from the family farm in Brazil, something which it’s been doing for the last four years (it celebrated its fourth birthday on 31st January). I’ve already written about Peixoto as a coffee shop: today, in this Meet the Roaster feature, I want to look at the rest of Peixoto’s operation.