The Little Red Roaster, St Andrews Hill

Two flat whites, in glasses, with heart pattern latte-art, at The Little Red Roaster, St Andrews Hill, Norwich.The Little Red Roaster, on Norwich’s St Andrews Hill, is, in fact, the third Little Red Roaster, coming after the original market stall (2002) and the first bricks and mortar store on Grove Road (2007). St Andrews Hill opened its doors in 2014, although there wasn’t really supposed to be a third one. However, The Little Red Roaster’s owner, Darren, walked past the empty shop at the top of St Andrews Hill one day and thought it would make a great coffee shop. So, he opened one. As you do.

The first thing to say is that Darren was right: the location does make for a great coffee shop. Bigger than either of the other Little Red Roasters, it gives Darren more scope, so you’ll find an extensive range of savouries to go with an even more impressive range of cake, all of which complement The Little Red Roasters true calling card, its coffee.

There’s a bespoke house-blend, plus a single-origin guest on espresso, joined by two single-origins on filter, each matched to a specific brew method (during my visit, a Kenyan through the V60 or an Ethiopian through the Aeropress). There’s also bottled cold-brew, loose-leaf tea and hot chocolate.

You can read more of my thoughts after the gallery.

  • The latest Little Red Roaster, at the top of St Andrews Hill, as seen from Bedford Street.
  • However, there's more to it than meets the eye, since it carries on down the hill.
  • It's actually two shops knocked into one. Don't be fooled by this door at the top...
  • ... since this is the one you actually go in through.
  • The Little Red Roaster is long & thin, as you can see from this view from just inside the door.
  • There's also this table directly to the left of the door as you come in.
  • The best of the seating is beyond the pillar, opposite the counter...
  • ... where there are three tables running along a padded bench.
  • This, by the way (the middle of the three tables) is why you can't use the top door...
  • Here's my guide, Alex of Strangers. Oh dear! Can't take him anywhere... Moving swiftly on...
  • This fellow greeted me as I entered, but he's gone now. He was part of a dragon trail.
  • This repurposed coffee-bean hopper is still there though. Crisps, anyone?
  • Light-fitting fans won't be disappointed. These beauties hang above the counter...
  • ... while these are also dotted around.
  • Behind the lights above the counter, there's a variety of coffee-related goodies...
  • ... from coffee kit to buy and take home...
  • ... to reusable cups (to buy and bring back) and coffee beans.
  •  The Little Red Roaster is one of the few stockists that I've seen of Frank Green's Smart Cup.
  • There's lots of bags of coffee, and, whisper it quietly, tea as well!
  • The windowsills also hold some more coffee-related kit.
  • However, turn around and you will be greeted by this: food!
  • The savouries/sandwiches come first...
  • ... of which there's an impressive range.
  • Next come the sweet things, starting with the doughnuts...
  • ... followed by the pastries...
  • ... and not forgetting the cakes.
  • Talking of which, there are more cakes at the back.
  • You'll find the coffee all the way at the other end of the (very long) counter.
  • All the usual options are there...
  • ... as well as a couple of single-origins on filter, each paired to a preparartion method.
  • However, we were after espresso, of which there were two choices...
  • The Little Red Bomb house blend...
  • ... or the guest espresso, an Ethiopian Sidamo natural.
  • Although it's not on the menu, Darren will do a split shot for you if you ask nicely.
  • We tried the house-blend, before moving onto the guest. Such a lovely, little, red cup.
  • Both the house-blend and the guest went equally well on their own and in milk.
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Approached from the direction of Strangers Coffee House along Bedford Street, The Little Red Roaster seems like a small, brightly-decorated coffee shop, its central door flanked by two windows. However, appearances can be deceptive, since The Little Red Roaster’s actually two shops knocked into one: the second being further down the hill on the left. Coming up the hill, you reach this door first, while coming down the hill, you go past the first door (which doesn’t open) before reaching the actual door. Clear? Good.

Despite being on a rather steep hill (think the original Boston Tea Party on Bristol’s Park Street), The Little Red Roaster is reassuringly  level inside, stretching away to the right of the door (although there’s a single bench-seat in a nook in the wall immediately to your left as you enter). The layout, however, is one of more idiosyncratic that I’ve seen, dictated entirely by the space itself. Long and thin, with windows all along the front, the seating is all on this side, while the counter dominates the back wall, with precious little space separating the two. While perhaps not the narrowest Coffee Spot (I think that honour still goes to Goodge St Espresso), it’s still pretty narrow.

Immediately to the right of the door is a three-seat window bench, which my guide (Alex from Strangers Coffee House) and I occupied. Next comes a pillar, which marks the boundary between the two shops, beyond which is the bulk of the seating. Three two-person tables are laid out in a row in front of a red padded bench which runs the length of the upper shop and a little way along the far wall for good measure.

At first sight, this is strange, since it means that people are sitting with their backs to the windows. However, it’s a stroke of genius, since a more conventional layout (window-bars all around) would have led to everyone sitting with their backs to the counter, a very anti-social arrangement. Instead, The Little Red Roaster has been transformed into a cosy, social space. You don’t have to interact with your fellow coffee-drinkers, but you no longer feel isolated from the shop and all that’s going on there. This fits with The Little Red Roaster’s no Wifi, no power sockets philosophy of the coffee shop as a space to socialise not to surf.

So, to the coffee. Darren’s been in the business a long time and has links with several established roasters who roast his coffee under The Little Red Roaster label. The house-blend, Little Red Bomb, is a seasonal blend of four beans, one of which is always a natural. We tried it as a split shot, finding it a really smooth, well-balanced espresso. It was just as smooth in milk and also very sweet. Darren, who pulls his espresso shots long (17g in, 40g out), describes it as a very forgiving coffee.

We also tried the guest, an Ethiopian Sidamo natural. Well-balanced like the house-blend, as an espresso, it was bright, but not excessively so, with a really good mouth-feel, sweetening as it cooled. In milk, the sweetness really came out, the coffee blending harmoniously with the milk, which, by the way, is from the local Marybelle Dairy, part of Darren’s commitment to a local, traceable supply-chain.

Monday 08:00 – 17:00 Roaster Bespoke Roasts (espresso + filter)
Tuesday 08:00 – 17:00 Seating Window-bar, Benches & Tables, Stools (outside)
Wednesday 08:00 – 17:00 Food Breakfast, Sandwiches, Cake
Thursday 08:00 – 17:00 Service Order at Counter
Friday 08:00 – 17:00 Cards Mastercard, Visa
Saturday 08:00 – 17:00 Wifi No
Sunday 10:00 – 16:00 Power No
Chain Local Visits 7th July 2015

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5 thoughts on “The Little Red Roaster, St Andrews Hill

  1. A shame about the spelling errors on the food…wondered where it’s sourced from?
    Liking the idea of a Snowball doughnut. Provided it has the ample coconut cream custard filling I’m envisaging!
    Learning new things here, r.e. espresso and long/short shots. Yes; I rather like this one.

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