Jika Jika, Euston Square

A flat white in the sun, seen from directly above, at Jika Jika on Euston Square.Jika Jika started life in Bath about five years ago. It’s recently moved premises there, downsizing to a smaller outlet by the station. About a year ago it also opened a second branch. In London. As you do.

Close enough to Euston station to be worth visiting if you’re en route to catch a train, it’s just around the corner from the northern exit of Euston Square tube station (turn right, away from Euston itself, and ignore the branch of Costa). It’s somewhere I kept going past, thinking, “Is that the same Jika Jika as in Bath?” and “I must go in there one day”. So, eventually, I did. Twice.

There’s not a lot to Jika Jika, which occupies a corner of the Euston Square hotel (which, ironically, also houses the aforementioned Costa). However, it packs a lot in, including decent breakfast and lunch offerings. There’s a solid espresso menu, based around a bespoke espresso blend (plus decaf) from Cornwall’s Origin, using a two-group La Marzocco which dominates the counter at the back of the small space. If you have time to linger, the décor is interesting, including plenty of pictures and amusing coffee-related quotations.

January 2017: Jika Jika is now closed. As far as I know, the branch in Bath has also closed.

You can read more of my thoughts after the gallery.

  • Jika Jika's London branch on North Gower Street at Euston Square.
  • If you're wondering where it is, come out of Euston Square tube, walk past this place...
  • ... turn the corner, and there it is!
  • Confirmation that we've come to the correct place.
  • Jika Jika, door on the right and what looks like it was once a serving hatch on the left.
  • If you want to sit outside, there's just the one table.
  • Looking in through the serving hatch.
  • Inside there's not a lot to Jika Jika: counter at the back, seating to either side.
  • To the right, there are a couple of these high, narrow tables.
  • The bar stools are more comfortable than they look!
  • There's more seating on the left-hand side, including proper tables and chairs...
  • ... such as this one in the corner.
  • You can also perch at this little bar by the old serving hatch...
  • ... while the door itself lets in lots of light.
  • On the opposite side of the door is this little takeaway station and some handy coathooks.
  • Jika Jika makes the most of its limited wall space with lots of pictures & this handsome mirror.
  • Jika Jika through the looking glass. Check out the ceiling!
  • As well as pictures on the walls, there are plenty of coffee-related quotes.
  • And lights.
  • Although small, Jika Jika does not disappoint on the light-fittings front.
  • I particularly liked this one.
  • Nice cups.
  • Nice tins too. Fortunately, the coffee's from Cornwall's Origin and not this lot...
  • Despite its small size, Jika Jika packs a lot in behind its counter, including some happy staff.
  • There are fresh juices...
  • ... and an impressive coffee menu and an even more impressive food menu.
  • There's a decent selection of cake to go with the coffee/food offering.
  • There are various bits and pieces on sale on these shelves next to the counter...
  • ... and free jam/butter for your toasted bagel. Or anything else, I guess.
  • On my first visit, I had this lovely flat white in the sunshine...
  • ... and on my return, this lovely, fruity espresso.
Photo Carousel by WOWSlider.com v4.6

Jika Jika’s one of those places which acts like it’s much bigger than it is. Physically, it’s really quite small, but it thinks it’s a much larger coffee shop and then it delivers on that promise. From the outside it feels even smaller, just a narrow shop front, with enough space for a door and a four-person table on the pavement outside. This sits under a window on the left which looks like it was once a serving hatch.

It’s actually bigger than it looks. But still quite small. The counter fills the back, with some tables to the left and, on the right, two high, narrow tables with bar stools. A couple of similar stools sit at a little window-bar to the left of the door. In all, if you all knew each other really well, it could seat 22.

Despite this, it’s not that cramped inside, with a clear path from door to counter and plenty of space in front of the counter to mill around in when ordering/waiting for your coffee (if you’re not staying). There was a lot of takeout trade during both my visits (mid-morning in both cases), plus a surprisingly large number of people sitting in. The only real downside is that when it gets busy, Jika Jika can get really noisy, especially when the padding on the knock-box is broken…

The staff, by the way, are very friendly and helpful, and, while there’s no Wifi, I had no problem picking up the free Wifi from Euston Square station. There are also no toilets, but the hotel’s happy for you to use its facilities (it’s a bit of a walk though).

Jika Jika describes itself as “Coffee and Canteen” and lives up to the billing. Although I was there between meals, for somewhere so small, both breakfast and lunch menus are impressive and looked very tempting, consisting mostly of bagels, burritos and other bread-based items (so less good for those who are gluten-free).

Jika Jika has a bespoke espresso blend from Origin. Although this is less of a selling point than it used to be, with the likes of Artigiano Espresso and Selfridges serving Cornwall’s finest, not to mention Origin itself setting up shop in Shoreditch, it’s still a refreshing change from the usual suspects. On my first visit, I had a perfectly acceptable flat white, which was very well-made. On my return, I tried the espresso (which was offered as a single or double; naturally I went for the double). This was surprisingly fruity, but, given my struggles in the past with fruity espressos, really lovely, very much back-of-the-mouth and with none of the sharpness that I dislike. A definite highlight!

152 NORTH GOWER STREET • LONDON • NW1 2LU
http://jikajika.co.uk/ +44 (0) 20 7388 7863
Monday 06:30 – 19:00 Roaster Origin (espresso only)
Tuesday 06:30 – 19:00 Seating Tables, Window Bar, Tables (outside)
Wednesday 06:30 – 19:00 Food Breakfast, Lunch, Cake
Thursday 06:30 – 19:00 Service Order at Counter
Friday 06:30 – 19:00 Cards Amex, Mastercard, Visa
Saturday 08:00 – 14:00 Wifi Free (see notes)
Sunday 08:00 – 14:00 Power Yes
Chain Yes Visits 15th, 26th October 2015

If you liked this post, please let me know by clicking the “Like” button. If you have a WordPress account and you don’t mind everyone knowing that you liked this post, you can use the “Like this” button right at the bottom instead.


Don’t forget that you can share this post with your friends using the buttons below.

2 thoughts on “Jika Jika, Euston Square

  1. Pingback: 2015 Awards – Coffee Spot with the Best Lighting | Brian's Coffee Spot

  2. Pingback: Origin, Charlotte Road | Brian's Coffee Spot

Please let me know what you think. Guidelines for comments are in the "Posts" drop-down menu.