Joe Coffee is a well-established name in New York City speciality coffee circles, having opened its first coffee shop in the West Village in 2003. Since then, its opened more than 20 other locations in and around Manhattan, including a dedicated roastery/café in Long Island City. However, despite this proliferation, I’d not managed to pay Joe a visit until I stayed in Midtown for work last September, when I suddenly had several within easy walking distance of my office and hotel.
I ended up visiting two Joe Coffee locations, one on Union Square and the other, the Joe Coffee Pro Shop on W 21st Street, which is the subject of today’s Coffee Spot. This is something of a flagship store for Joe Coffee, a range of single-origins on espresso, pour-over (V60, Kalita Wave and AeroPress) and cold-brew joining the standard offering of the seasonal Waverly espresso blend, Nightcap decaf and batch brew filter. There’s also a rotating guest roaster (Broadsheet from Somerville, Massachusetts, during my visit). The Pro Shop offers a small grab-and-go range, along with cakes and pastries, all served from a neat little space with a handful of stools inside and a solitary bench outside on the pavement.