Heartland Coffee Roasters is a pioneer of the North Wales speciality coffee scene, having moved to Llandudno in 2012. The roastery has its own Meet the Roaster feature, while today’s Coffee Spot focuses on the coffee bar within the roastery. I say “coffee bar” and not “coffee shop” because while there are many roastery/coffee shops, there are few coffee bars like the one in Heartland Coffee.
The idea is not to replicate the coffee shop experience, where Heartland would be in competition with its wholesale customers, such as Providero. Instead, the coffee bar provides a more interactive setting, one which can showcase the full range of Heartland’s output while allowing the customers to discover more about the coffee. In this respect, it reminded me of the Single O Tasting Bar in Tokyo, or the coffee bar at Fuglen Coffee Roasters, which has now sadly closed. Another example which springs to mind is 111 Roasting Works’ Tasting Room in Flagstaff, also sadly closed.
That said, you can always just pop in for a cup of coffee (or some tea) if you want, without having the full interactive experience, sitting at the counter, or upstairs in the mezzanine area overlooking the roastery.