Something that I really admire about the speciality coffee industry is its commitment to improving the lot of coffee farmers by paying them a decent price (far above commodity prices) for their coffee. At the same time, the industry’s finding new ways to ensure that more of the value stays with the coffee farmers/producers. Perhaps one of the most exciting is the concept of farm-to-cup, also known as crop-to-cup (which has the advantage of being alliterative), where the entire value chain remains with the farmers who control every stage from production (crop) to the final drink (cup).
I’ve seen this in countries such as Vietnam (Oriberry Coffee), Thailand (Akha Ama Coffee) and China (Lanna Coffee), but the first time I saw it outside of a coffee growing region was in Arizona, when I visited Peixoto, in Chandler, southeast of Phoenix. Peixoto was set up specifically to roast and sell coffee from the family farm in Brazil, something which it’s been doing for the last four years (it celebrated its fourth birthday on 31st January). I’ve already written about Peixoto as a coffee shop: today, in this Meet the Roaster feature, I want to look at the rest of Peixoto’s operation.
When it comes to speciality coffee in Phoenix, you need to include the surrounding cities, particularly Scottsdale (east), Tempe (southeast), and, beyond that, today’s destination: Chandler. And when it comes to Chandler, there’s one name on everyone’s lips: Peixoto. Indeed, several people suggested I’d be well served making a specific trip just to visit Peixoto, so having arrived on the early flight from Miami exactly a week ago, and with a free afternoon to kill, I pointed my newly-collected hire car in the direction of Chandler…
What marks Peixoto out as special is its crop-to-cup philosophy, taking the ethos of direct trade to its logical conclusion. I’ve seen this in coffee-producing countries such as Vietnam (Oriberry Coffee) and China (Lanna Coffee), but this is the first time I’ve seen it outside of those regions. In Peixoto’s case, (some of) the coffee comes from the Peixoto family farm in Brazil, imported directly to the roastery in the corner of the coffee shop and, from there, straight to your cup. Short of moving to Brazil, it doesn’t come more direct trade than that!