Not long ago, there wasn’t much speciality coffee around Fulham, just the long-standing Chairs and Coffee (shamefully, I’ve still not been!). However, it’s a rapidly-changing scene, which now includes the latest arrival, Pitch, which opened last week inside Fulham Broadway shopping centre. Pitch made a name for itself when it cut the back off a Cadillac and turned it into an espresso bar in Westfield shopping centre out in Stratford.
Now it’s got a slightly more conventional pitch right in the middle of the main drag at Fulham Broadway, serving Allpress coffee from an espresso-based menu, with decaf on a second grinder. There’s also hot chocolate, tea, sandwiches and an impressive range of cakes. It doesn’t stop there: Pitch has an astonishing seven types of milk-substitute! For what is essentially a takeaway place, there’s also seating at the counter (including power!), which is a nice touch.
Having started life in Westfield, which is about as mainstream as it comes, Pitch isn’t afraid of a little competition from the chains, and so it is at Fulham Broadway. Pitch has set up directly opposite Starbucks and there’s a Pret one door down. Who says speciality coffee can’t compete with the big boys?
December 2019: I believe that the Pitch Coffee location in Fulham Broadway is now permanently closed.