Despite the name, Another Pop Up in Digbeth (Pop Up Digbeth for short) isn’t a pop-up, although it is in Digbeth, so I suppose one out of two’s not bad. Digbeth, for those not in the know, is an old, industrial area, immediately southeast of Birmingham city centre, about a 20-minute walk from New Street Station. Both Digbeth’s history and regeneration can be neatly symbolised by the Custard Factory, where Bird’s once made its famous custard powder, and where Pop Up Digbeth now makes its home, along with a host of start-ups and other small businesses.
Having opened at the start of the year, Pop Digbeth is here to stay, serving healthy food to go at breakfast and lunch, backed up by a rotating offer on espresso from the local Quarter Horse Coffee Roasters. There’s also a selection of home-made cakes for those looking for a sweet-treat with their coffee. Seating is provided in a spacious adjacent unit, with more seating outside overlooking the pool in the Custard Factory’s central courtyard. Mostly serving the offices that call the Custard Factory home, Pop Up Digbeth’s opening hours reflect this with a closing time of 3.30 and very limited weekend opening.