Airline coffee has a pretty bad (and, frankly, often well-deserved) reputation, but around the industry, steps are being taken to rectify this, with British Airways and Union Hand-roasted leading the way. The two have teamed up to provide Union coffee at British Airways’ UK lounges and, on long-haul flights, in the First Class and Club World cabins. Last month, I flew to Tokyo and back in Club World, giving me a chance to sample the coffee both on the ground and in the air.
I wrote up my experiences of the coffee on my way out to Tokyo and, on the back of that article, got an invitation from Geoff Cliff, the man at Union responsible for the day-to-day management of the British Airways account. A week after I returned, I popped over to Union’s East London roastery, where Geoff and I talked about the considerable undertaking of providing not just coffee, but also the training that goes with it, across the entire British Airways long-haul fleet.